Nearly 20 years in search and websitesSEO, AI search, content and websites under one roof★★★★★Two organic leads a week for five years, for one Halifax electrician
SEO help for Bradford businesses
SEO Bradford
Turn search visibility into real business.
Find you.Trust you.Choose you.
Halizona helps Bradford businesses understand where they’re losing visibility, what competitors are doing better and what needs changing.
Halifax-based, a short hop from Bradford, working with businesses across West Yorkshire and nearby.
Where to start
Which question brought you here?
Five things Bradford business owners ask us about search, each with a page of its own. Every one shows you how to check the answer yourself first, with free tools, and only then what we would do about it if you would sooner hand it over.
Find you. Trust you. Choose you.
What search visibility is actually made of
Getting found comes first of the three jobs, and it is the job this site exists for. Here is where SEO sits, what has to come after it before a search turns into work, and the services under each part.
Find you
Being found
Search work is the pages, the wording, the Google Business Profile and the technical basics that let Google and the AI assistants understand what you do and where you do it, so the right Bradford searches land on you.
SEO
Local SEO
Google Business Profile
Keyword research
Search strategy
Service and location pages
Website content
AI search visibility
Local citations
Google Ads
Trust you
Being believed
A search brings a stranger to the page. Reviews with names on them, photographs of real jobs, written-up results and useful guides are what stop that stranger clicking straight back to the results.
Google reviews
Written case studies
Project photography
Video case studies
Helpful guides
Real project results
Accreditations
Team profiles
Choose you
Being chosen
The visitor has found you and believes you. Now the page has to ask plainly for the enquiry, and you need to know which searches produced it, so next month’s work goes where it counts.
Calls to action
Enquiry forms
Landing pages
Conversion tracking
Analytics
Lead tracking
Messaging
Case studies
Search work on real Yorkshire businesses, Bradford first
Three clients, three different starting points, and what changed once the search side was put right.
Main contractor · Flower Meadows, Bradford · Drone, video, strategy
Jack Lunn
Business
A long-established Yorkshire construction and property business from Leeds, working as main contractor on developments across the county. Flower Meadows in Bradford is one of theirs.
Problem
A strong family name on the site hoardings, and very little of the work visible to anyone searching for the company or scrolling past it on LinkedIn.
Work
Drone and video of live developments, Flower Meadows among them, with a marketing strategy behind it that decides what gets filmed, what gets said and where it is seen.
Growth and engagement on LinkedIn, and marketing that people recognise as quickly as the family name behind it.
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
Lewis RobertsJunior Executive, Jack Lunn Ltd
Commercial brickwork · Brighouse · Search work since 2018
Bond Brickwork
Business
A Brighouse contractor supplying brickwork and masonry packages to national housebuilders on large residential developments across Yorkshire.
Problem
Developers and main contractors want to see scale, capability and finished sites before they shortlist a brickwork subcontractor, and the old website showed them almost none of it.
Work
We designed and built the website and have managed it, the search work and the marketing channels around it since 2018, adding evidence from live sites as each development finishes.
Top of Google for the commercial brickwork searches that bring work in, and recommended by AI search when people ask the same question there.
Electrical contractor · Halifax · Brand, website, SEO, content
RB Electrical
Business
An electrical contractor in Halifax, R.B Electrical (Halifax) Limited, covering commercial and domestic work and EV charger installation as an OZEV approved Rolec installer.
Problem
A good electrician with no way of being found for the specific jobs people type into Google, EV charging included.
Work
Brand, website, SEO and content, with a page for every service that has enough on it to rank by itself, kept up as part of the ongoing marketing.
An average of around two organic leads a week for five years, at roughly a five to one return on the investment.
Reviews
What the businesses we work with say
★★★★★
“Absolutely sensational. The best there is, simple as that. Redeveloped my website and it’s absolutely fantastic, so happy with it! We’ve used Halizona as basically our head of marketing for over 3 years now, website, SEO, social media, video content. Keep up the incredible work!”
Tony CawMD, Educamus Tuition★★★★★
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
Lewis RobertsJunior Executive, Jack Lunn Ltd★★★★★
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
Fay DolphinOwner, Dolphin Heating★★★★★
“We’ve never had any major issues with our page, and we always get help whenever we get stuck with updating content. Our charity page has been with Halizona for years and it’s the best decision we could have taken.”
Juice VamosiCharity client★★★★★
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
Phil TurnerGoogle review★★★★★
“David has been brilliant to work with, assisting every step of the way and holding my hand when needed. Everything has run so smoothly under Halizona.”
Gemma Di MaioGrowth & Development, Usave Power★★★★★
“Absolutely sensational. The best there is, simple as that. Redeveloped my website and it’s absolutely fantastic, so happy with it! We’ve used Halizona as basically our head of marketing for over 3 years now, website, SEO, social media, video content. Keep up the incredible work!”
Tony CawMD, Educamus Tuition★★★★★
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
Lewis RobertsJunior Executive, Jack Lunn Ltd★★★★★
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
Fay DolphinOwner, Dolphin Heating★★★★★
“We’ve never had any major issues with our page, and we always get help whenever we get stuck with updating content. Our charity page has been with Halizona for years and it’s the best decision we could have taken.”
Juice VamosiCharity client★★★★★
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
Phil TurnerGoogle review★★★★★
“David has been brilliant to work with, assisting every step of the way and holding my hand when needed. Everything has run so smoothly under Halizona.”
Gemma Di MaioGrowth & Development, Usave Power
About Halizona
The Halifax marketing company behind this guide
Halizona is a marketing company based in Halifax, West Yorkshire. This site is our plain-English guide to search for businesses in Bradford, a short drive from our office, and it exists because search is the part of marketing that owners are most often asked to pay for and least often have explained to them.
We have been working with websites and digital marketing for nearly 20 years. Today that means SEO, AI search, websites, content, social media, photography, video and marketing strategy for established businesses across West Yorkshire and nearby areas, including Halifax, Huddersfield, Bradford, Leeds, Keighley and Skipton.
Search is usually where the work starts, because a business nobody can find never gets the chance to be trusted or chosen. We do it in the open. You will always know what we are doing, why we are doing it and what it is achieving.
Find you.Trust you.Choose you.
Help the right people find you. Give them genuine reasons to trust you. Make it easy for them to choose you.
Common questions
SEO in Bradford, the questions we get asked
Are you actually based in Bradford?
No. Halizona is based in Halifax, a short drive from Bradford, and we have no office in the city, so you will not find a Bradford address on this site. We work with Bradford businesses the same way we work with everyone else: on site when a job needs filming or photographing, as Jack Lunn’s Flower Meadows development was, and by phone, email and video call the rest of the time.
How long does SEO take to work?
Months, and how many depends on the search. A specific local service term with weak competition can move within a few weeks once a proper page exists for it. A broad, valuable term in a city the size of Bradford is usually a six to twelve month job, because every other firm chasing it has had years to build a case.
The useful measure is what happens afterwards. RB Electrical in Halifax has averaged around two organic leads a week for five years, which is the kind of result that only comes from work that keeps going.
Do you guarantee rankings?
No. Nobody outside Google can, and a promised position is usually the first sign of a supplier to avoid. Google decides the order and changes the rules without notice. What we can promise is that you will know what we are doing, why, and what it is producing, measured in enquiries as well as positions.
What does SEO cost, and how do you charge?
There is no rate card for it, because the work for a one-van trade in Shipley and the work for a manufacturer selling across the country are two different jobs. Once we have looked at your market and your site we give you a fixed monthly figure with the work listed against it, so you can see what you are paying for and stop if it is not producing.
If we think the money would do more for you somewhere else, a better website, say, or Google Ads for a few months, we will tell you that instead.
What do you actually report on?
Enquiries first: the calls, forms and emails that came from search, and which pages and searches produced them. Then the positions, the impressions from Search Console and the changes we made that month. If a report cannot be tied back to work you can see on your own website, we are not doing our job.
Can you get my business into the Google map results for Bradford?
If your business is genuinely in Bradford or serves it from nearby, yes, that is a normal part of the work: a complete and accurate Google Business Profile, the right categories, reviews that keep arriving, and a website that backs up what the profile says. What nobody can do honestly is put a business into the Bradford map pack from an address it does not have, and we will say so if that is what you are asking for.
Do you work with construction and trade businesses in Bradford?
Yes, and they make up most of our client list. Bond Brickwork, RB Electrical and Jack Lunn are all construction or trades businesses, and the way buyers in those sectors search, by trade and by place, suits local search work well.
Can we use these guides and do the SEO ourselves?
Yes, and some businesses should. Each guide on this site shows you the checks first, using free tools, before it says anything about what we would do. A business with time and a bit of patience can get a long way on its own. Where owners tend to get stuck is the writing and the consistency, and that is usually the point they ring us.
Where we work
Which parts of Bradford is this written for?
All of the district, from the city centre and Manningham out through Shipley, Bingley and Baildon, to Queensbury and Thornton on the hills between us and you. Jack Lunn’s Flower Meadows development at Wrose is one we have filmed from the air, and Halifax, where we are based, is a short drive away.
Bradford city centre
Manningham
Shipley
Saltaire
Bingley
Baildon
Idle
Wrose
Eccleshill
Thornton
Queensbury
Wibsey
Low Moor
Keighley
Halifax
Leeds
Want more of the right Bradford customers finding you and choosing you?
You might not need more marketing. You might need the search side of what you already have to start doing its job.
Tell us what you want to be found for, and where you think you are losing out, and we will tell you in plain English where the gaps are and what closing them would take.
A plain-English diagnosis No rankings promised Work you can see and check